Client: Endophys Holdings LLC
Creative: Distilling a complicated technology with a simple message, in 120 seconds
Goal: Start-up Endophys Holdings created a state-of-the-art high fidelity blood pressure monitoring technology that drastically reduces time-critical treatment delays, and the medical complexities associated with treating critical interventional patients like heart attack and acute stroke in the cath labs. They needed a message that worked equally as fast to introduce this technology to the market.
Solution: We distilled the message strategy to address cardio specialist's biggest concern when treating critically interventional patients. "It's About Time". This message is simple and direct, and addresses one of today's biggest challenges and needs: time-critical diagnosis, and the perception of patient death vs. the reality of life. Our positioning strategy drives the focus behind a product overview video and pop-up product display banner introducing and promoting Endophys ground breaking technology to early adopters and investor analysts.
Results: Following the introduction of our Its About Time messaging, Endophys Holdings LLC reported a distinct positive change in prospect perception, interest and engagement, saying "The video has been terrific, and we are getting more folks interested in our technology. Thanks to all of your firms professional efforts, especially in the tight time schedule!"
In short, "It's About Time" pressure monitoring caught up with modern cardiovascular procedures, to provide specialists with the technologies they expect, and patients with treatments they deserve.