Client: Micron Products

Creative: AAOS 2014 Booth Materials

Goal: While exhibiting at AAOS 2014, Micron Products needed position itself as an experienced solutions provider to generate solid sales leads and new business opportunities.

Solution: "4 Weeks Design to First Article, 8 Weeks First Run Production." was a bold and enticing claim that Micron could deliver on. Supported by key visuals, messaging, and our "10 Minutes, 5 Questions, 1 Verdict." promotion, Micron's booth properties portrayed the company's differentiated compatibilities in a clear and concise manner.

Results: Our bold, differentiated approach had more than just the attendees stopping. The AAOS Adjudication Committee was impressed by the strategic messaging as well and awarded Micron a 4.5 out of 5 for exhibit's overall effectiveness—a score that's 30% higher than the show average.