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Noteworthy News Article | One for the Books One for the Books

12/17/2012

One for the Books

 

The William F. Sullivan & Co., Inc., a regional leader in scrap metal recycling and finished steel and metal materials, had reached a significant moment in company history—its 60th year in business—and was interested in commemorating the achievement in style. The company called on LSHD to bring messaging and visual sophistication to an event recognizing the company’s founder, William F Sullivan, Sr., as well as generate publicity for the company.

 

LSHD focused on the company’s industry and community impact to position the anniversary as a celebration of business ingenuity and civic leadership—key ideals that everyone from company employees to city council members could stand behind. Materials generated capitalize on these message points, and included two series of banner stands: One set focused on the historical growth of the company while the other described the industrial impact of Sullivan’s recycling operation. Everything created for the evening featured the company’s signature blue and was emblazoned with a special logo we created to mark this significant milestone. 

 

To learn more about the materials developed for the 60th Anniversary of William F. Sullivan & Co., Inc., or other successful campaigns LSHD has developed for our clients, please contact us.