Having made the jump from research and clinical trials to cell-based products available for market, Osiris Therapeutics asked LSHD to revise it web presence to reflect this new business model. In addition, the company needed three smaller, product specific websites—ranging from one to 6 pages deep—to promote the specific technologies and, if applicable, make a smooth transition to the companies serving as product distributors.
LSHD first worked with Osiris to develop a direction for the corporate site, namely to capture and advance the pioneering spirit and leadership the company is know for with a clean modern design. Leveraging the “Smart Medicine. Right Now Messaging.” along with best practices in responsive website design, we created a sophisticated website showcasing actual employees developing regenerative treatments that are better for patients, surgeons, payees, and the healthcare sector as a whole.
LSHD took elements of the Osiris brand and revised site, evolving them a step further to create 3 distinctive, consumer-facing sites (surgeons and patients) for its key products: Grafix, Cartiform, and BIO4. While the content was unique to the product, the look and tone was definitively Osiris, and the messaging supported both the company and the partnering distributors equally. All four sites were completed and launched simultaneously, for a seamless transition from old to new. To learn more about the Osiris websites, contact us directly.