Nothing but NET
A game changing plan helped CalRAM stand out at the RAPID trade show event held this May in Orlando, Florida. By implementing a new strategic message, "Nothing but NET", alongside supporting graphics that positioned them as an innovator and leader in the additive manufacturing industry. The collective plan had a major impact with attending visitors and increased foot traffic in the booth. While in the booth, attendees were asked to partake in shooting hoops at a 3D printed basketball net.