As it prepared to expand its service into a new county, this care at home and healthcare staffing service provider wanted to introduce itself and its unique services to prospects in a decidedly different way. Going big, LSHD leveraged the new brand visual language, positioning, and tag line we had developed for them to create a series of billboard executions that introduced the brand promise to area residents. The messaging focused on the company’s business philosophy of care, tending to the needs of the whole person—mind, body, and soul. This approach resonated with those looking for the best care for a loved one, positioning the company as the source for more enriching, complete care.