When a leader in spectral-based tissue diagnostic technologies was interested in attracting leading medical institutions for potential clinical partnerships, it turned to LSHD for assistance. The goal was to establish an engaging web presence that would validate Cireca’s technology without giving away any proprietary information. As part of the website initiative, LSHD developed a dynamic video that provides a high-level overview of what the technology does and how that could positively impact disease diagnosis and treatment. The video leverages our “Know More. Now.” positioning, distilling a complex idea down to a message of amazing potential that’s quickly and easily understood.