Interested in promoting its product’s superior design, this leader in fastener technology was looking for a cost-effective way to convey the performance attributes of its screw technology to the largest audience possible. LSHD recommended that, in addition to a new website, an engaging video for the homepage should be developed to showcase the Phillips II Plus screw in action. To capture the most authentic shot, the team constructed a small deck structure and filmed the screw being put through its paces. The finished video focuses on the exceptional performance of the technology, validating the company’s assertions of innovative design fostering remarkable quality.