This regional lender and financial service provider for the agricultural business industry was looking to refresh its quarterly magazine and create a more visible, engaging piece for customers. The goal of the magazine was to prove Farm Credit truly understands the challenges and needs of the agriculture market, thereby reaffirming the company’s brand promise in the minds of its customers. Focused on real customers and current industry news,  “Financial Partner – Business Insights for Higher Yields,” makes the connection our client was looking for, by recognizing these agriculture business owners as smart, well-informed professionals, with real challenges unique to the agriculture industry.