In order to educate patients about the variety of medical services this leading multi-specialty physicians group offers, LSHD developed a series of posters for use in practice waiting rooms. We maintained brand consistency by utilizing the messaging strategy and physical layout we established in the service brochures, focusing on the outcomes patients are looking far as a setup to the service being offered. Displayed in the top piece of the brochure rack, these posters provided key information about a particular specialty practice and where to go to learn more. This arrangement also made the brand more prominent and helped establish HCPA as the source for comprehensive, coordinated care.