With a new entry into the consumer market, this national leader in HVAC technologies wanted to catch the attention of contractors and generate interest in its new heating unit for residential garages. But to get them interested in something new, these contractors needed something more—the ability to interact with and evaluate an actual unit. LSHD’s point-of-purchase not only provides some basic information, but also physically supported the Garage Guy heater, allowing contractors to get a better look at the new technology. It also holds a free overview brochure for the contractors that contains addition information about the unit and the url for a website where they can learn more.