In a competitive market of me-too products, this leader in HVAC solutions needed to find a way to position its temporary spot cooling business as something unique and of value to potential customers. Knowing that the technology itself was a commodity, LSHD positioned the company’s industry expertise as the key to a better business relationship. As “A Permanent Part Of Your Temporary Solutions,” Koldwave is committed to helping customers achieve long-term success by providing market insights, customized solutions, and U.S.-based technical service and support. The messaging also draws parallels between the company and its customers, characterizing the respective businesses as cut from the same cloth in terms of reliability, dependability, and strength.