A leading fastener company wanted to improve the buying experience for its online purchasing audience by bringing its virtual store more in line with the high quality and innovation the brand is known for. Having executed numerous initiatives for the company, including the development of its distinctive corporate look and color mapping identification system, LSHD understood the company’s needs firsthand and was selected to take its web presence to next level. Working together closely, LSHD and Phillips Fastener created an easily navigable, Amazon-based shopping website that successfully conveys the brand promise of quality and performance to a broader consumer base.