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Broadcast | Holyoke Medical Center – Birthing Center

Holyoke Medical Center – Birthing Center - “The Midwives, the Birthing Center, and the Moment A Star is Born” Radio Spot

Holyoke Medical Center – Birthing Center Holyoke Medical Center – Birthing Center Ross Insurance Ross Insurance Mestek Corporation – Garage Guy Heater Mestek Corporation – Garage Guy Heater Holyoke Medical Center – Birthing Center O’Connell Professional Nurse Service O’Connell Professional Nurse Service O’Connell Professional Nurse Service Holyoke Medical Center – Birthing Center
    • Client: Holyoke Medical Center – Birthing Center
    • Creative: “The Midwives, the Birthing Center, and the Moment A Star is Born” Radio Spot
    • A local medical center was interested in promoting its state-of-the-art birthing facility and services to the community. The center was interested in connecting with women who were looking to start, or had already started, a family and would want an advanced, caring, and experienced place to deliver their bundle of joy. To reach the most individuals, we developed a series of radio spots with the messaging strategy, “A Star Is Born.” This simple, four-word phrase resonates with mothers and mothers-to-be who see their child as a star in their lives, and was easily incorporated into each of the different spots’ topics. This particular spot includes an interview with a mother who enjoyed her experience at the birthing center, especially with the facility’s midwives, who were incredibly supportive and caring throughout her labor and delivery.