A local medical center was interested in promoting its state-of-the-art birthing facility and services to the community. The center was interested in connecting with women who were looking to start, or had already started, a family and would want an advanced, caring, and experienced place to deliver their bundle of joy. To reach the most individuals, we developed a series of radio spots with the messaging strategy, “A Star Is Born.” This simple, four-word phrase resonates with mothers and mothers-to-be who see their child as a star in their lives, and was easily incorporated into each of the different spots’ topics. This particular spot utilizes an interview with a woman having her first child, describing the wonderful relationship she developed with her obstetrician and the rest of the center’s team.