Your approach is about
making an
impact.
Our approach
ensures it gets results.
creativity between the eyes
LinkedIn logoYouTube logoTwitter logoFacebook logo
Broadcast | Holyoke Medical Center – Birthing Center

Holyoke Medical Center – Birthing Center - “Our Star is On the Rise” Radio Spot

Holyoke Medical Center – Birthing Center Holyoke Medical Center – Birthing Center Ross Insurance Ross Insurance Mestek Corporation – Garage Guy Heater Mestek Corporation – Garage Guy Heater Holyoke Medical Center – Birthing Center O’Connell Professional Nurse Service O’Connell Professional Nurse Service O’Connell Professional Nurse Service Holyoke Medical Center – Birthing Center
    • Client: Holyoke Medical Center – Birthing Center
    • Creative: “Our Star is On the Rise” Radio Spot
    • A local medical center was interested in promoting its state-of-the-art birthing facility and services to the community. The center was interested in connecting with women who were looking to start, or had already started, a family and would want an advanced, caring, and experienced place to deliver their bundle of joy. To reach the most individuals, we developed a series of radio spots with the messaging strategy, “A Star Is Born.” This simple, four-word phrase resonates with mothers and mothers-to-be who see their child as a star in their lives, and was easily incorporated into each of the different spots’ topics. This particular spot focuses on the birthing facility itself—the medical center’s own rising star—and what makes it the choice for mothers in the region.