Holyoke Medical Center – Birthing Center - “Our Star is On the Rise” Radio Spot
Client: Holyoke Medical Center – Birthing Center
Creative: “Our Star is On the Rise” Radio Spot
A local medical center was interested in promoting its state-of-the-art birthing facility and services to the community. The center was interested in connecting with women who were looking to start, or had already started, a family and would want an advanced, caring, and experienced place to deliver their bundle of joy. To reach the most individuals, we developed a series of radio spots with the messaging strategy, “A Star Is Born.” This simple, four-word phrase resonates with mothers and mothers-to-be who see their child as a star in their lives, and was easily incorporated into each of the different spots’ topics. This particular spot focuses on the birthing facility itself—the medical center’s own rising star—and what makes it the choice for mothers in the region.
Edit Broadcast | Holyoke Medical Center – Birthing Center Page (ID: , URL: broadcast.php)