When its cool technology had the potential to become a hot solution for server room cooling, this leader in HVAC solutions was keen on taking an early lead in the market. Lacking an actual data center installation to point to as an example, however, made for an uphill battle, and the company needed a message that touched IT managers where it matters most. To that end, LSHD focused on the green angle—both of them—touting Aztec’s ability to improve PUEs as well as energy costs. These, along with ASHRAE recommendations for operating temperatures are key challenges faced by the target audience, and are addressed in detail once the viewer clicks through website.