With a powerful, new compact laser marking system in hand, the global leader in fiber, power amplification, and laser technologies was ready to make an impression on the industrial market. NuQ’s messaging needed to resonate with prospects on their terms, helping them understand that this plug and play technology not only offers superior beam quality, but also unmatched ease of use. Collaborating with the company, LSHD focused on the system’s ability to easily replace broken laser units rather than having to purchase an entirely new machine. The engaging headline expresses our point clearly—that when it comes to fast, repeatable marking, NuQ is the only tool you need.