LSHD logo

Your approach is about
making an
Our approach
ensures it gets results.
creativity between the eyes
LinkedIn logoYouTube logoTwitter logoFacebook logo
Direct | Sullivan Steel
Mestek, Inc. Blackstone Medical Notch Mechanical Constructors Phillips Fastener HeatFab Sullivan Steel Mestek Corporation Poly Playing Mayhew Steel Products Pinnacle Spine Group EBTEC Corporation
    • Client: Sullivan Steel
    • Creative: Sullivan Steel Awareness Direct Mail
    • Having announced the opening of a second location, this regional supplier of steel construction materials was looking to continue its billboard campaign’s momentum with a targeted initiative that would be delivered directly to its customer base. To connect with the messaging we had already established in the billboard execution, we lifted much of the core elements, including the headline, “Steel from the Best,” and incorporated them into a direct mail postcard. This humorous yet powerful line resonates with the target market, and the back of the postcard allows for additional information about the company’s business, its capabilities, and a clear call-to-action for the receiving audience.