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Direct | Blackstone Medical
Mestek, Inc. Blackstone Medical Notch Mechanical Constructors Phillips Fastener HeatFab Sullivan Steel Mestek Corporation Poly Playing Mayhew Steel Products Pinnacle Spine Group EBTEC Corporation
    • Client: Blackstone Medical
    • Creative: Blackstone NASS Pre-Show Mailing
    • Looking for a way to place itself firmly in the minds of surgeons attending one of North America’s largest spine conferences, this global leader in medical device manufacturing wanted a piece that would promote the company’s brand, as well as drive attendance at the event. Knowing that surgeons’ schedules are laid out well in advance of the conference, we developed a series of three mailers that went out one week after the other. Our “Time Well Spent” mailers reminded surgeons that getting the most out of the trip meant talking with a company that really backs up its promise of “Breakthrough Thinking.” with real, measurable enhancements to devices and surgical procedures.