This global leader in stem cell research and therapies wanted a distinctive trade show presence—one that would make it stand out from the competition in terms of messaging and visual impact. The trade show also needed to help the company’s representatives educate the audience about the research it was doing and the nature of the stem cells it utilizes. LSHD focused the booth design on the core brand attributes, including vibrant company green, modern spheres, and positioning statement of, “Smart Medicine. Right Now.” The booth components are unique, but designed not to become dated. The engaging visuals and clear messaging helps to establish the company as a legitimate drug company, developing viable stem cell therapies.