Preparing to unveil its new brand at one of the nation’s largest veterinary trade shows, this family-owned, veterinary-specific orthopedic development company needed to develop a new, easy to use booth system showcasing the revised brand. The company was known for innovative medical devices, and wanted its trade show presence to follow suit and stand out from the competitors’ traditional designs. To draw the attention and prospects our client was looking for, LSHD took a unique approach to the booth design, which is reflective of the company’s brand promise: NGD thinks differently about orthopedics, allowing it to deliver better outcomes for your practice and your patient.