When one of the world’s most beloved coffeemakers mentioned to a trusted vendor that it was interested in refreshing its brand and packaging, the vendor recommended the team at LSHD as the best men and women for the job. The goal was to establish an overall look and messaging approach that would be as bold and timeless as CHEMEX’s iconic carafe, capable of enticing new customers while delighting its longtime fans. Our strategy was to focus on the experience, capturing the form with stunning photographs and the function in the messaging strategy, “it’s the best cup you’ve ever had, every time you have it.”

Printing by: AM Lithography

Photography by: Silver Photography

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