Having recently created a new brand and two consumer-specific tool lines for this high-quality tool manufacturer, LSHD undertook the challenge of developing new branded packaging for the company. The new packaging needed to identify and connect the company’s tools to the specific consumer, as well as support the Mayhew brand and brand promise. LSHD utilized specific design elements and messaging hierarchy to make the two lines distinct. Because professionals understand the tools they are purchasing, the bold MayhewPro packaging gets right to the point, while the brighter MayhewSelect packaging provides Do-It-Yourselfers with more information and guidance.