When two business units of a global corporation merged under a single name, the new entity required a web presence that assured customers the only aspect of the business that would change is the look. Taking our lead from the parent corporation’s brand, LSHD made the connection to the larger corporation clear, while retaining enough visual and messaging information to establish a unique voice for the unit. The informational structure allows visitors to quickly identify and navigate to content relevant to their needs, as well as learn more about the larger corporation as a whole. The vibrant images and solid language are blended seamlessly with the parent corporation’s existing brand strategy, creating a consistent informational and visual experience from site to site.