After two leading manufacturing companies merged into one, the newly formed entity—Midstate Berkshire—was able to provide customers with a more robust and complete list of services. The company turned to LSHD for a unified brand and message that would convey the company’s experience to new prospects while strengthening relationships with existing customers. “Complex Components. Precise Solutions.” defines not only what Midstate Berkshire does, but also how it does it—leveraging resources and lean principles to develop the fastest, most cost-effective processes possible.