When it was time for this medical technology development and investment business to refresh its site, it turned to the originators of the brand—LSHD—to evolve the look and message to reflect its new services and expanded portfolio. We focused on the company’s differentiator—its team—and developed a more robust and engaging site to showcase the company’s ability to help start-ups navigate and thrive in a challenging market. The revised homepage and new portfolio content conveys the message while supporting our “Real Business. Real Time.” positioning strategy. In addition, a new team section was added to tout the depth of industry experience each professional brings to the table.