In an effort to establish potential clinical partnerships, this leader in spectral-based tissue diagnostic technologies contacted LSHD to, again, assist in its marketing work. Our agency had already developed the brand ID for the company and eagerly accepted the challenge of telling the company’s complex and novel technical story without giving away any confidential information. The website, with it’s bold “Know More. Now.” defines and positions the Cireca technology for what it does and gives to the medical community—greater depth of definitive information, faster.