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Print | Mayhew Steel Products
Mayhew Steel Products Nufern Blackstone Medical AFcell New Generation Devices Mestek Corporation Hampden County Physician Associates EBTEC Corporation Mestek, Inc. Atalasoft, Inc. Jarvis Surgical Pinnacle Spine Group, LLC
    • Client: Mayhew Steel Products
    • Creative: Mayhew Brand Awareness Ad
    • When a company known for professional-grade automotive tools decided to expand into the Do-It-Yourself automotive aftermarket, LSHD counseled that building meaningful relationships would require a new approach. In order to speak to the very distinct markets, the messaging had to leverage the company’s established credibility in the professional sector to its advantage. “The Pros Know” ads acknowledge the longstanding loyalty of professional mechanics and technicians who have been the foundation of Mayhew’s business, while persuading DIY consumers that identify themselves with professionals that these are the right tools for their box.