This industry’s leader in small-duct systems is known for delivering all the benefits of central air without costly renovations, unsightly ductwork, or loss of useable living space. A recent product addition had broadened its solution capacity even further, and provided the company with a perfect reason to re-engage with its core audience and remind them what the system is all about. To that end, LSHD developed a small but effective campaign that positioned the system as the (hidden) secret behind comfortable living and working spaces. The ad also helps contractors retell the SpacePak story to homeowners interested in an effective, efficient way to keep their homes comfortable all year long.