This proven leader in medical implant manufacturing wanted to convey to the market just how exacting its fabrication services are. Experts in such precision work as hand polishing femoral heads to exacting tolerances, the company needed an ad that was as awe-inspiring as the medical devices it produces. Focusing on this difficult manufacturing challenge, LSHD’s execution drew comparisons between the company and two historical figures who understand spheres better than anyone else. The payoff copy defines the role each expert plays in the story (“One thought it. One proved it. One perfected it.”), and how Jarvis Surgical takes fabrication to another level of genius.