Looking to get a foothold in the medical device manufacturing market, this leader in high-energy-beam fabrication wanted an in-channel ad that would resonate with the target audience. Leveraging its 30-plus years of proven aerospace success, our positioning conveys the company’s heritage, its capabilities, and how these capabilities would translate to the medical sector. “We’ve already conquered outer space. Now we’re redefining inner space.” alludes to the company’s critical work for the Apollo program, suggesting that if this company is capable of the precision manufacturing necessary to get a man to the moon, imagine what it can do for the medical device market.