- Client: Pinnacle Spine Group, LLC
- Creative: Fusion is a Contact Sport Ad
Choosing to do something more than “me too” devices, this innovative spine device company had developed an industry-first approach to graft material placement—in situ delivery. This is a big idea as the new InFill system allows surgeons to optimize the graft material fill and contact to stimulate bone growth. Knowing that solid fusion is name of the game for surgeons, LSHD positioned the system as an additional option for achieving that goal. “Fusion is a Contact Sport,” establishes Pinnacle Spine’s deep understanding of the surgical process and is developing better, smarter options for treatment as a result.