The local chapter of this well-known charitable organization was looking to have a more unified look and voice for the collateral pieces it used to raise awareness, encourage sponsorship, and promote attendance of its Evening of Hope Gala. Working closely with gala coordinators, LSHD developed a range of materials that conveyed the compassion and hope that surrounded the fundraiser, while adding sophistication and elegance. Ranging from print ads to programs, our executions capture the importance of the evening and employed language and imagery that reflected the selected theme for the black tie affair.