Looking to shift the emphasis away from the organization and onto the premises itself, this local ski and snowboarding group asked LSHD to produce a more modern logo that captured the fun and exhilaration found on its slopes. Our fresh design placed the Blandford Ski Area front and center, but did not eliminate the club from the visual record. The organization, along with its date of establishment, became a supporting element that reminded viewers that a team of snow enthusiasts volunteers its time and services to make this ski retreat possible.