This local museum celebrates the work of one of the world’s most well-known children’s book artists, as well as that of some of his peers. While its primary goal is to educate guests about picture book art, it also works to uphold the high brand standards the name Eric Carle has come to represent, and expects its partnering firms to do the same. LSHD had the pleasure to develop a variety of materials to promote the museum, including mailing calendars and special color ads for local publications. Our crowning achievement, however, was the creation of the The World of Eric Carle print guide, which helps ensure vendors producing Eric Carle branded materials do so with accuracy.