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Pro Bono | American Historic Motorcycle Racing
The Eric Carle Museum of Picture Book Art Blandford Ski Area Westfield Fair American Cancer Society United States Classic Racing Association Northampton Arts Council Ad Club of Western Massachusetts American Historic Motorcycle Racing
    • Client: American Historic Motorcycle Racing
    • Creative: AHRMA Promotional Posters
    • In an effort to increase awareness and encourage attendance of its upcoming events, this vintage motorcycle racing association was looking for a bold promotional poster that would generate enthusiasm for vintage racing. Positioning the association as the place for “America’s premier vintage and modern motorcycle racing action,” our executions captured the nostalgia of the sport, and the passion of the men and women who take part in the events. Using some contemporary elements to help the audience understand the events are current, our designs highlight the association’s national series for moto-cross, dirt track, and road racing, as well as promote some of its flagship events.