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Collateral | United Technologies Research Center
United Technologies Research Center NuFern Pinnacle Spine Group CHEMEX Corporation Mayhew Steel Products Osiris Therapeutics, Inc. Blackstone Medical EBTEC Corporation Hampden County Physician Associates NuCedar Mills Tighe & Bond Holland Company, Inc.
    • Client: United Technologies Research Center
    • Creative: Recruitment Collateral
    • To help recruiters convey the UTRC story and engage with prospective employees in a powerful way, LSHD developed a series of department-specific brochures that capture the energy, passion, and innovative power of the research center. Each piece provides greater detail regarding specific areas of study, while reminding the reader that cross-collaboration between departments is how real innovation at UTRC thrives. Supported by a more generalized, aspirational overview brochure, and a supplemental piece that details the uniqueness of the UTRC work environment, this collateral package conveys the “Be Curious” message and strategy in a clear, engaging way.