To help recruiters convey the UTRC story and engage with prospective employees in a powerful way, LSHD developed a series of department-specific brochures that capture the energy, passion, and innovative power of the research center. Each piece provides greater detail regarding specific areas of study, while reminding the reader that cross-collaboration between departments is how real innovation at UTRC thrives. Supported by a more generalized, aspirational overview brochure, and a supplemental piece that details the uniqueness of the UTRC work environment, this collateral package conveys the “Be Curious” message and strategy in a clear, engaging way.