Having ventured into an unexplored realm of medicine, this global leader in cell-based therapies was developing medical technologies unlike anything anyone had ever seen before. Part of LSHD’s branding strategy was to carry this “groundbreaking thinking” through every touch point, including the company’s annual reports. These pieces were critical as they not only informed investors, but also assured them that despite the challenges, the company’s unyielding determination would give way to success. While each was visually different, the core message remained constant—Osiris is poised to change the medical world and saving human lives with smart medicine, right now.