No stranger to innovative thinking, this iconic name in coffee decided it was time for a change and sought LSHD’s expertise in developing a fresh new look for the company. The goal was creating a brand and messaging strategy that would resonate with potential new customers and be embraced by loyal fans. Part of this initiative included developing an engaging product brochure that would educate both audiences about the secret to a perfect cup of coffee. “The best cup you’ll ever have, every time you have it.” also shows there’s more to CHEMEX than the famous carafe, including a stunning tea kettle of superior performance and an elegant cream and sugar set in the iconic hourglass shape.