Offering an array of specialty services in addition to primary care, this prominent physicians group was interested in developing a unified brand across its promotional materials, including office brochures. LSHD developed a messaging strategy for the materials that focuses on the outcomes patients are looking for as a set up to the service being offered. This strategy was used to guide the brand development process, helping to define the imagery, copy style, and visual elements for the brochures. We also elevated the physicians group’s name to greater prominence in the messaging so that patients would come to see HCPA as the source for comprehensive, coordinated care.