When a regional expert in water-treatment solutions was interested in refreshing its corporate overview brochure, it turned to LSHD for a clean, sophisticated look that was more reflective of its expertise. In the development of this brochure, we chose to play off the company’s core business—the manufacture and distribution of high-quality chemicals for applications such as water purification. “Purity in Performance” uses direct language to appeal to procurement professionals at municipal and commercial facilities looking for solutions they can count on to work. The brochure also clarifies Holland’s full range of capabilities, providing a comprehensive list of applications and materials it specializes in.