Though founded on application-specific specialty fibers, this global player wanted the photonics industry to know its capabilities had expanded, and now includes sub-assemblies, power amplification technologies, and low-cost marking lasers, as well as mass production of its fiber solutions in virtually any configuration. To ensure the market got the message, LSHD developed a capabilities overview that positions NuFern at the heart of advanced technologies. The brochure leverages the reality of NuFern’s work in markets such as aerospace and general industry, while subtly posing the question, “If this is what we’ve done for other clients, imagine what we could do for you?”