With decades of experience providing the aerospace, medical, power generation, defense, and industrial sectors with precision solutions to their fabrication and refurbishing challenges, this regional leader in high-energy-beam processes wanted to energize its brand image and present a more strategic message to the market. With the insight that, despite the range of industries it serves, the company’s target audience is always developing engineers and product managers who are working on bringing “big ideas” to life, LSHD struck upon the tag line “Fusing Imagination with Reality.” This tag line makes an immediate connection between the engineers’ efforts to develop and improve upon technologies and our client’s ability to make that happen.