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Brand ID | Mayhew Steel Products
CHEMEX Corporation Pinnacle Spine Group United Technologies Research Center Cireca Theranostics, LLC EBTEC Corporation Heliovaas PelleVerde Capital Mayhew Steel Products Osiris Therapeutics, Inc. AFcell Mestek, Inc. Blue Slate, LLC
    • Client: Mayhew Steel Products
    • Creative: Mayhew Tool Rebranding
    • Recognized by professionals as the best, this high-quality tool manufacturer wanted to gain traction with a new consumer base—Do-It-Yourself automotive enthusiasts. LSHD counseled Mayhew that it needed to address each group with a distinct brand identity and messaging. After creating two sub-brand tool lines—MayhewPro and MayhewSelect—we developed tags for each entity, designed to resonate with each unique group. For the professionals, both tag lines give a nod to their long-standing brand loyalty and ability to recognize quality tools critical to their livelihood. For the DIY consumer, they represent a trade secret every auto enthusiast should know about and use in their home garages.